Which side of the hand are you?

If you’re a business owner – or responsible for marketing a business – there are some key issues you’ll need to get clear about. 1: Who are you trying to reach? An ideal client profile – or more than one for your core audiences – is an excellent start 2: What do they want to…

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Is your business in danger of hitting the skids?

Hindsight is a wonderful thing… When looking back on events leading to the failure of a business it is easy to be self-critical. The truth is business owners are human beings who make the best decisions they can at the time. These are usually based on historic and current information to meet a future need…

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Email marketing – building relationships

Over a period of time most business people gather hundreds of contacts, but what do you do with them? If you don’t keep in touch with these leads and past customers you could be missing out on potential business. In an ideal world you want your customers to remember your fantastic service and recommend you…

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5 ways you can improve your business portrait or head shot photograph

I make a distinction between head shots and business portrait photos: Portrait shots carry a significant amount of subtext in their presentation that conveys more than the physical likeness of the subject. It could be as simple as showing what that person does for a living to more subtle elements such as suggesting their moral…

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Technology Rules OK!

Whatever happens in the coming months, it is unlikely that it will involve using the internet less. The Coronavirus lockdowns have seen online shopping, social media usage and the general demand for online services soar. If you already run an online business you will know that one of the hardest things to do is to…

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The beginner blogger’s guide

Writing for business is so much more than coming up with ideas.  Writing blogs is really good for business for all sorts of reasons (and not just for SEO), so being able to write them is one way of shining the spotlight on you and your business. Get focused The biggest challenge is coming up…

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What every home-worker needs

Now working from home has become more the norm for so many people it’s produced some advantages and also some pitfalls. The biggest issue for employers is that they still have a legal requirement to ensure that their employees have a suitable working environment.  That’s not just enough space on the kitchen table, but it…

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Stress-busting for Bookkeeping

Everyone is stressed at the moment, the pandemic has us working from home, home-schooling the kids, maybe unable to trade normally, seeing a reduction in business, not being able to get hold of essential supplies – it has been challenging and very overwhelming. And, unless you have a passion for numbers and accounts 😊, bookkeeping…

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Using the Power of Story in Marketing

Everybody loves a good story. Think about it – we spend time and money at the movies, we curl up with a good book, and we love sharing about “that time we went on vacation.” Stories are a huge part of our lives, and great stories enlighten us and encourage us. Businesses can use the…

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Is the pandemic stressing you out?

It’s no surprise if you are suffering from stress.  Stress is generated from having to deal with unusual circumstances, fear and anxiety and pressure.  Living in fear of catching a life-threatening illness, facing an uncertain future, coping with home-schooling, loss of business and financial challenges all qualify as causes of stress.  Any one of them…

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