Local businesses are the backbone of communities. They bring people together, are flexible enough to offer bespoke services and do a little dance in their heads every time someone shops with them. When we shop with an independent business we know that it means so much more to them. You’ll always receive a friendly service and small businesses will go out of their way to make sure your customer experience and journey is second to none.
Apart from all these benefits, there are plenty more reasons to keep it local. Here are my top 5
1: Building communities & strengthening economies
When you support a local business, you are supporting your friends, family and neighbours. The availability of local shops is especially important for the elderly, vulnerable, young people and those without access to private transport. Plus, the more money that local councils make in rent and rates, the more they can spend on supporting local infrastructure and public services.
2: Celebrating individuality
A small business or boutique adds character to a town. In a world that has become increasingly dominated by chain stores, a local business’s branding is unique and often quirky, adding something different to your High Street. Independent retailers offer an alternative experience, and bring a much needed breath of fresh air into areas populated by big brands.
3: Creating job opportunities
A local business that becomes a success will grow, and as they grow they’ll recruit more staff from the local population. In addition, their success will encourage other local businesses to open up to take advantage of the footfall, encouraging other people to take the plunge and become entrepreneurs too!
4: A personal service
Local business owners are friendly and engaging, they get to know their customers at a personal level and can often provide better advice about their products and services. Local traders value your business more since their survival depends on their good reputation and repeat business. They can often adapt their products to suit your personal requirements or source something bespoke, which big chains won’t do.
5: Better for the environment
Shopping local means fewer miles travelled, which helps reduce CO2 emissions. Plus, local shops often stock locally sourced goods, which not only supports the local economy, but also reduces transport times and costs of the goods. This has a positive impact on their carbon footprint.
So next time you’re looking for a gift for someone, getting your car fixed or seeking help from an accountant – look to use local businesses and remember that you’ll be helping to make your local area a better place to live and work – for yourself, your friends and your family.
Lauretta Wright runs the Life in … Magazines. Contact her on 07403 550068