Technology Rules OK!

Whatever happens in the coming months, it is unlikely that it will involve using the internet less. The Coronavirus lockdowns have seen online shopping, social media usage and the general demand for online services soar.

If you already run an online business you will know that one of the hardest things to do is to drive traffic to your website to provide good leads that will convert to customers. Here are a few tips to give your online business a boost and give you a little competitive edge.

Optimise your free Google business listing

It’s a pretty safe bet that customers will use Google to find you.

Just because your business is online, don’t forget that you have local customers. Getting your business listed on Google is a great way to ensure you show up on Google’s search results when customers search for terms related to your business.

If you don’t have a listing yet, get one; it’s free and easy to set up. If you do have one, improve it by adding photos or anything else that might make your listing stand out.

Be sure to keep your business information up to date, particularly around business updates, so customers are always informed about when and how they can contact you. Customers are able to write reviews too for other people to see – a great trust builder for new customers.

Get blogging

Add quality content to your blog to

  • Provide a valuable resource for existing customers, demonstrating your depth of knowledge
  • Give you content to share on your social media
  • Improve your chances of reaching new customers and boost conversions.

Blogging also allows you to target specific keyword phrases and build links to other relevant pages on your website that you want to promote.  For example, if you are a plumbing company offering a boiler repair service, some well-placed blogs on the benefits of looking after your heating system with some before and after pictures could effectively promote your service.

Writing something every month (or more if you can manage it) is a savvy move that can help get traffic to your website. Spending a little time on your business blog is worth it.

QR codes

Improved smartphone technology and a global pandemic where touch-free is preferable, has revived interest in the QR code. From touchless payments to restaurant menus, they seem to be everywhere!

There are lots of ways you can use them, from requesting reviews to getting more people talking about your business. Featuring QR codes on your marketing literature to direct people to your social channels will create visibility for your social media presence and grow the number of likes, shares and followers for your business profile pages.

By featuring QR codes on your marketing literature, you will also be able to easily direct people to your website, more specifically, to a page that you want to promote. You could get the ball rolling by offering an incentive or a discount only available to customers through the code and measure its success.

You can easily create a QR code for any website page you wish to share. Simply search for a QR code generator online (free or paid for) then enter your website address and follow the easy on-screen instructions.

These are just three ways to make your business stand out from the competition.

Anna Young represents Bells Accountants.

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