Build a shiny reputation for your business

Your reputation develops through what other people say about you – you could call it gossip!  You can’t stop people gossiping, but you can ensure influence what they say.  I’ve had conversations with many business people who think it’s impossible to control what people say about you when you’re not there.  I don’t agree. If…

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Email marketing – building relationships

Over a period of time most business people gather hundreds of contacts, but what do you do with them? If you don’t keep in touch with these leads and past customers you could be missing out on potential business. In an ideal world you want your customers to remember your fantastic service and recommend you…

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Using the Power of Story in Marketing

Everybody loves a good story. Think about it – we spend time and money at the movies, we curl up with a good book, and we love sharing about “that time we went on vacation.” Stories are a huge part of our lives, and great stories enlighten us and encourage us. Businesses can use the…

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